Roles: Project Management | Graphic Design
I helped create an interactive user interface for NIVEA Men’s limited-edition packaging in collaboration with Beiersdorf, Google. Using Google Lens, consumers could scan the product to unlock exclusive content, ranging from application tips to an interactive experience with actor Edin Hasanović.
Launched in September 2020, the campaign transformed the NIVEA Haus in Hamburg into the first store offering a fully scannable, digital-to-physical brand encounter.
